BizSugar.com › Online Marketing › Why You Don't Have an Opt-in Offer and How to Create One - Hermine Ericksen

You’re sitting there scratching your head wondering what to give away in exchange for an email address. You’ve been told over and over again that you should be delivering something chock full of value so that people think “gee, if she’s giving this away, I bet her paid products are gonna knock my socks off!”