Why Coming "Social Commerce" Era Should Terrify Brand Marketers

Posted by aliciatrinidad under Online Marketing
From http://www.ignitesocialmedia.com 1477 days ago
Made Hot by: on June 3, 2009 10:52 am

Forrester's recent report on The Future of The Social Web made some interesting predictions about where social media marketing is heading, and how major brands will need to respond. We've clearly moved beyond Social Relationships and into Social Functionality, and the early signs of Social Colonization are clearly upon us. If they have it right, and we end up in an era of Social Commerce, the brands getting involved today will be at a tremendous advantage. And brands that don't seriously get involved will be watching from the sidelines in less than five years.

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Comments

Written by q4sales
1477 days ago

Hmm. Terrifying in a good sense. Control is a challenge for many companies and power in the hands of the people, the customers, has often been a positive thing. I think this change could be very helpful. I'm a fan of Forrester, but I also sense that their reports are not always as objective as it appears. I have not purchased any reports recently, but perhaps they disclose more clearly now that some of the companies in the report are clients of theirs. Perhaps they always have. My point is we should search for bias and be aware of it -- it isn't wrong in and of itself.

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Written by robertbrady
1477 days ago

Terrifying indeed because this represents a loss of control, which means that brand marketers will drastically have to change their strategies.

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