BizSugar.com › Online Marketing › Why Case Studies Should Be Central to B2B Content Marketing Strategies

Writing captivating copy can go a long way towards winning custom, and if you do a good job with each of the above you might find you’re soon inundated with website traffic. However, for my money, the most effective way of encouraging potential clients to move from browsing your site to picking up the phone is to have a good range of case studies – providing real insight into your way of working, and detailing the success stories you’ve had with others.