When a reputed medical ecommerce website, suggested that they change the color of their ‘sign-in’ button on the home page, their web designer was pretty much annoyed. He did make another variation of the button color ( he changed the green color to red), but decided to run the a/b split test on the two versions. Much to his surprise! The website’s conversion rate increased from 1% to 1.5%.
Why A/B Split Test is Important for Your Web Design?
Posted by
sudeep under Online Marketing
From http://www.b3net.com 3460 days ago
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