BizSugar.com › Online Marketing › When and How to Do Reputation Monitoring

Is reputation monitoring important in my case? The question really isn’t “Is it important?”, but: “How important?”. Let’s look at some stats:

90% of business purchases start online – Forrester (and that was 2007!)

83% of businesses use the Internet to research and find potential vendors – Enquire: Business to Business Survey

84% of consumers surveyed said that browsing reviews influenced their decision on whether or not to purchase a product or service. – Opinion Research Corporation

microphoneIf you are a capital management firm investing millions of dollars of clients’ resources, then reputation monitoring is probably very important.