BizSugar.com › Online Marketing › What steps do SMBs take to improve their email marketing campaigns? [Data]

ContentLEAD reported that small to mid-sized businesses still focus a lot of their attention on creating content for email marketing campaigns. An iContact study discovered that SMBs dedicate 15 percent of their digital marketing budgets toward email content. Businesses only put 8 percent of their budgets toward social media content creation and another 8 percent toward SEO.