Content is king. Have you heard this before? You know why we say that? Because nowadays people don’t use the yellow pages any more, they use Google or Youtube. And if your company has no content available on these sites, they won’t find you and will therefore go to the competition.

Read this post to find out what a content strategy has to do with Social Media


Written by tiroberts
919 days ago

It's very important to have an effective content strategy. You need one that's going to be sustainable and get your through the long haul.

Written by HeatherStone
921 days ago

Hi Sarah,

An important part of this -- and the reason it can't simply be something written down on a piece of paper -- is that a content strategy is something that evolves over time. There are course correction necessary as your customers and the market change. And, of course, your resources, including your time, are another consideration.

Written by sarahsantacroce
920 days ago

definitely, Heather. Just like your business evolves, so does your content strategy ;-)

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