BizSugar.com › Online Marketing › What Digital Marketers Get Wrong, According To Seth Godin - #infographic

"The Internet and social media are the first medium in a century not invented for advertisers. Attention no longer comes in little bundles and is worth much more than it ever was. In what Godin dubs the “Connected Economy” a marketers's role has changed. It's not longer about getting customers or empowering a brand - it's about humility, building trust and amassing awareness."