BizSugar.com › Online Marketing › What Causes Price Resistance Among Your B2B Prospects and How to Get Around It

As you can see, one of the best ways of overcoming price resistance from your B2B prospects is through a well-conducted telemarketingcampaign. With effective telemarketing, you’re able to directly appeal to your prospects’ emotions and expectations that affect their acceptance or rejection of the price tag your offer carries.