A non-branded visitor is someone that finds your site by searching for a general keyword in the search engines, as opposed to searching for your brand or products by name. Depending on your industry and niche, someone that finds your site via a non-branded keyword might not be ready to convert the moment they land on your site. Especially in the B2B world, it’s hard to build that consumer confidence from one interaction with a potential customer. However, just because it might take a while to turn that visitor into a lead and then into a paying customer, that doesn’t mean you shouldn’t try to drive more non-branded traffic to your website!
October 8, 2014
Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …Sponsored By Aflac
Not everyone can take the unique approach Emily Brackett does to her business clients each day. With a BA from … MoreMore Contributors
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