A non-branded visitor is someone that finds your site by searching for a general keyword in the search engines, as opposed to searching for your brand or products by name. Depending on your industry and niche, someone that finds your site via a non-branded keyword might not be ready to convert the moment they land on your site. Especially in the B2B world, it’s hard to build that consumer confidence from one interaction with a potential customer. However, just because it might take a while to turn that visitor into a lead and then into a paying customer, that doesn’t mean you shouldn’t try to drive more non-branded traffic to your website!



Comments


Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Emily Brackett @VisibleLogic Takes a Brand New Approach to Business

Not everyone can take the unique approach Emily Brackett does to her business clients each day. With a BA from … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?