Using Search Intent to Create Content Your Customers Want

Posted by MattMansfield under Online Marketing
From http://www.1000contentideas.com 4081 days ago
Made Hot by: maestro68 on February 19, 2013 10:52 pm

One of the best ways to come up with valuable website content ideas is by figuring out the search intent of your target customers. Find out how in this post.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by HeatherStone
4081 days ago

Hi Matt,

Interesting. A whole new way of looking at giving customers/visitors what they want, I suppose. Thanks for sharing this with the BizSugar community.

- 0 +

Written by MattMansfield
4079 days ago

Yep, you got it! You content needs to be targeted in the same way as your product so that it meets your targets market’s needs, as well as your goals.

-Matt

- 0 +

Written by HeatherStone
4080 days ago

Hi Matt,

No, no, not unconvinced, just interested. I think this is a unique way to think about keywords, SEO, and content creation. Like creating any product that satisfies a demand, you are looking at creating content based on search demand. This goes way beyond simply designing content that ranks well with search engines and then disappoints visitors when they finally reach the site, which is a big problem for many online marketers, I think.

- 0 +

Written by MattMansfield
4080 days ago

Heather,

You sound unconvinced...lol!

It really works - I'd love to hear what happens if you give it a try!

-Matt

- 0 +