BizSugar.com › Online Marketing › Using Authentic Content and Inbound Marketing to Reach Millenials

Using Authentic Content and Inbound Marketing to Reach Millenials

If you want Millenials to reach into their $200 billion sized pocket, your content and inbound marketing better be authentic.

The number of millennials in the United States has hit the 80 million mark, meaning that they make up almost one quarter of the entire population. This, coupled with their $200 billion purchasing power, easily makes them the most lucrative market. It is for this reason that, as a marketer, you need to make millennials a priority and take time to learn what makes this generation tick.

In this article, we look into some modern tactics for inbound marketing to millennials and why these tactics will continue to be effective long into the future.