When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC).
Once you know these numbers, the next question is “What does success mean for each?” And that’s where gets interesting. Some metrics can be determined by working back from business metrics but other times you just want a quick reference to industry benchmarks.
Useful B2B Digital Marketing Benchmarks [Infographic]
Posted by puzzlemarketer under Online MarketingFrom http://www.puzzlemarketer.com 2811 days ago
Who Voted for this Story
Subscribe
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”
Comments