BizSugar.com › Online Marketing › Use Video To Reduce a 40-Minute Presentation to 59 Seconds

Video is often the best way to succinctly summarize the benefits of your products or service.

It’s easy for in-person presentations, sales sheets or web site pages to use lots and lots of words to try and explain something. Many times, the longer you speak or write, you don’t always add anything meaningful. You just lose people’s attention. And once you’ve lost people’s attention, you lose control over what pieces of your message they actually hear.