BizSugar.com › Online Marketing › Understanding Google Penalties: Penguin 2.0 Is Coming

Word on the street is that Penguin 2.0 will be coming to a Google organic search result near you very shortly. If you aren’t familiar with the Google Penguin algorithm update, it was first launched in the spring of 2012 and targeted websites that were using low quality (spammy) link building tactics. According to Matt Cutts, head of the web spam team at Google, Penguin 2.0 will be significant. Website owners- you’ve been warned.