Lynette Chandler over at TechBasedMarketing shares an easy trick for creating attention getting email subject lines. I'm going to give it a try right away.


Written by tcamba
1056 days ago

I agree that icons draw attention right up front . Majority of the users will see them interesting but they should be used with extreme caution since some symbols don't render nicely in all email clients . Overuse would be tiresome and make your emails look unprofessional.

Written by shawn_hansen
1060 days ago

The real lesson to be learned here is the degree to which Lynette tested the icons before adding them to her e-mail subject lines & blog post titles!

I'm curious about whether or not e-mail spam filters will start focusing on these and how a Site with custom permalinks "reads" the symbols.

I actually received an e-mail from Lynette with one of the smileys in it, and I have to admit: It did grab my attention.

Written by Lpink75
1060 days ago

This is so interesting. I might have to try it. I can see how it can be attention grabbing as it's not something that you see all the time.

Written by SamanthaDAngel
1060 days ago

This is very interesting. I've seen it before on profiles but never in an email subject line. I get so much email something a little different would stand out to me. I'm sure that's the case with most people so, like Lynette said, used sparingly it may help to grab the readers attention to get your email opened. Every little bit helps!

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