Opt-in lists are critical but they can be only valuable when you build them internally via your own websites. Ardath Albee has a good post on how you can do this. Also I believe traditional trade magazine subscription lists will be replaced by the new generation online trade communities like ITSecurity.com or Times of Virtualization.
Trade Magazine Opt-in Lists Are Dead, Aren't They?
From http://blog.readycontacts.com 1211 days ago
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