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Last month the Google Quality Rater's handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page.

In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings.

They do employ human editors that control the quality of selected sites and they may give a boost to sites these reviewers deem especially useful.

The guidelines given to these human editors may also give search engine marketers an idea about what Google is looking for when judging quality and relevance. In short: If you want your site to rank well, it makes sense to take a look at the same guidelines.

A few weeks ago, the The Google Quality Rater's Handbook was leaked online. Google managed to get some versions of the file off the web quickly, but by then, of course, it was too late.