The Escalator Pitch

The Escalator Pitch Avatar Posted by Becky under Online Marketing
From http://www.businessweek.com 1434 days ago
Made Hot by: on June 23, 2008 9:54 pm
Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a "Twitpitch" about your business, it would be over by now.

A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining popularity.

The lesson for small companies that want the attention of potential investors, clients, and press: Get to the point.

Who Voted for this Story


Comments


Log in to comment or register here.

Supporters


Editor's Picks

Vote for this story at bizSugar.com BizSugar Contributor BizSugar Contributor BizSugar Contributor Sweet

This week's most active BizSugar users.
Join Them!