BizSugar.com › Online Marketing › The Worst Metric to Focus on First in PPC

Just because someone clicks on your ad doesn’t mean they’re going to buy. A high click-through rate means you have an ad that people like but it doesn’t necessarily translate into purchases. If no one buys, you’ll just be paying for all those clicks with nothing to show for it.

So, if the click-through rate is misleading for success, then what’s the metric we should look at first?