The second in a four-part series called The Content Guide; learn to write to your core niche while appealing to fence-sitters at the same time.



Comments


Written by HeatherStone
266 days ago

Kelvin,

So true. It's important to find your niche and then broaden that niche by making what you do appealing to more and more customers. This is the way highly successful companies have been built for as long as anyone can remember. It's deceptive to look at the end result, a big company that seems to be all things to all people, and believe that this is where it began.



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