BizSugar.com › Online Marketing › The Transactional Email Every Ecommerce Store Should Be Optimizing #infographic

Ecommerce business owners should know that email marketing is a very important step for both reaching and interacting with their customers. Many ecommerce businesses that are actively involved in email marketing often overlook the importance of optimizing their transactional emails. Every single email is an opportunity for business owners to strengthen their brand, interact with customers and most importantly increase company profits. Most ecommerce business owners think that email marketing only revolves around newsletters to customers and potential customers. This could not be farther from the truth and could be costing business owners missed business opportunities and revenue within your email marketing campaign.