The Smoking Gun for Deleted Google Author Images

Posted by stillwagon428 under Online Marketing
From http://smallbiztrends.com 3570 days ago
Made Hot by: SimplySmallBiz on July 25, 2014 11:18 am

Despite overwhelming support for the idea that Google’s decision was based on authorship photos’ impact on the CTR of paid search ads, some naysayers insisted that this couldn’t be the case.

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Comments

Written by lyceum
3561 days ago

The meaning of the acronym was spelled out in the smoking gun image! My eyes didn't catch it! ;)

It looks like Google is opening up for a company to enter the ad market place, with a better mousetrap, sooner or later. Google said from the beginning that the search result was the main thing, now it is ad revenue... And as you know, I am all for revenue, but it looks like a #Sharkonomics moment could come in say 5-10 years time: "Do you remember when you used Google in order to find something?" Do you remember AltaVista? ;)

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Written by lyceum
3570 days ago

What is CTR standing for? ;)

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Written by GaryShouldis
3561 days ago

It stands for "Click Through Rate", which is the % of people that click on your PPC advert in relation to how many times it was displayed. When Google was showing images for authors in the organic SERPS (search engine results page), click through rates fell on the paid adverts Google displayed (that's the theory and somewhat proven by this article) so they removed images to restore higher CTR's for the paid ads, which is Google's #1 source of revenue.

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