BizSugar.com › Online Marketing › The Pros, Cons and Realities of Outsourcing E-newsletters

It’s well known that email marketing is effective because it keeps you and your organization visible to customers and prospects. It can help you generate and nurture your leads and show off your expertise.

Your e-newsletter should be thought of as the foundation for a successful content-marketing strategy that includes blogging, social media, article-writing and PR. Email marketing can make or break promotional campaigns.

Pros and cons to outsourcing your newsletter…