The Power of Negative (Keyword) Thinking

The Power of Negative (Keyword) Thinking Avatar Posted by graemebengeseo under Online Marketing
From http://www.koozai.com 1326 days ago
Made Hot by: JimmyJams on November 10, 2012 4:56 am
Negative keywords now play an absolutely vital part of any AdWords campaign. My video explains what they do, what the benefits are and how to add them to your AdWords campaigns.



Comments


Written by HeatherStone
1326 days ago

Great overview. I don't think many people consider negative keywords when they do marketing...even if they're vaguely aware of them. They should! This presentation is a really great start. I'm wondering if negative keywords are as much of an issue with Web content as with keyworded ads.



Written by HeatherStone
1326 days ago

Thanks, Graeme! All very helpful points.



Written by graemebengeseo
1326 days ago

Thanks Heather, I reckon the big gain is that a lot of campaigns perhaps don't have enough data to effectively split test. By that I mean, split testing ads is really only meaningful after 100 impressions or even better 100 clicks. Problem is alot of starters aren't going to be there. So you need to get efficiencies elsewhere and a really tight keyword list, both positive and negative is the way forward I think.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Jane Sheeba @janesheeba Replaced Day Job With Blogging

After studying for a PhD in Medical Physics in the UK, Jane Sheeba was set by most people's standards. She returned to … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!