The Niche Business Guide To Online Success

Posted by erikemanuelli under Online Marketing
From http://bizsmallbiz.com 3160 days ago
Made Hot by: profmarketing on August 27, 2015 1:07 pm

Launching a company in a niche market used to be risky business.

But the digital world has made it an affluent area for entrepreneurial spirits, and almost any idea can now become a success.

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Comments

Written by lyceum
3158 days ago

Erik: Which is your favorite business niche at the moment?

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Written by HeatherStone
3160 days ago

Hi Erik,

The low expense of digital media has certainly played a big role in the viability of certain niche markets. But I'd argue that niches have always provided good opportunities for beginning entrepreneurs. Smaller niche markets are often easier to serve with fewer resources and can be easier to market to without the expense of mass market channels. The difference probably is that many of these niches often had to be geographically closer in the past or easier to market to through inexpensive means like small newsletters, targeted sales letters etc. I think what digital media has done for the niche marketer is make it so much easier to gather a niche community in the first place without the need to rely as much on existing channels -- like specialty newsletters, associations and groups which have already gathered their own communities. It has made initial targeting -- actually finding your customers -- so much easier!

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