BizSugar.com › Online Marketing › The marketing funnel is dead - Change your marketing strategy for the digital age - CallHub

Customers today, don’t just slide through the sales funnel. Savvy marketing efforts are wasted if companies try to keep prospects on a linear path towards a purchase. Customers have instant access to information about the product and they will conduct their own research and comparisons before deciding on a product. Even after a customer has fixed on a particular product they are easily swayed by a better deal elsewhere.