The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage.
The Big Problem With Content Marketing and Tragedy
Posted by globalcopywrite under Online MarketingFrom http://www.globalcopywriting.com 3525 days ago
Made Hot by: deanuk on August 1, 2014 12:47 pm
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3517 days ago
3517 days ago
3521 days ago
A new media content creator and citizen journalist, could easily and quickly update a blog post with an addendum or correction, if something happens.
3521 days ago
I think that the Kenneth Cole could have used the situation in Cairo, by supporting the positive forces who want to move Egypt in a more freedom loving direction. He could have donated shoes to freedom fighters.
3521 days ago
3521 days ago
3521 days ago
3522 days ago
Personally, I have a problem to write something on September 11, except publishing material as a reminder for myself and my readers on what happened on September 11, 2001. And why it happened, and the solution to the situation. Please read Dr. Peikoff's article, End States Who Sponsor Terrorism. It appeared as an advertisement in The New York Times on October 02, 2001.
3522 days ago