The Art Of Experience Marketing

Posted by CGonlineM under Online Marketing
From http://tweakyourbiz.com 4268 days ago
Made Hot by: Small Business Bluesman on August 27, 2012 2:54 am

Any avid e-followers will know that the word on the virtual street is 'experience', but what does that mean for businesses using online and offline platforms?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by denisefay
4268 days ago

Great article Christina. I loved your examples and I'm sure many readers will be reading them for the first time.

(I myself hadn't seen the Benetton ad).

Your advice is spot on - simplicity is key and it's the message that counts, not the tools.

Several business owners have contacted me recently and maybe it's something in the air, but they've been asking me about the tools they'd like to use. My advice is always stay true to your objectives and find out where your customers are. The tools will only help the conversation or experience.

Experience marketing is really where the marketing trend is turning.

Thanks for sharing.

Take care,

Denise

- 0 +