Social media success requires your company to listen to your customers, and to love them. Very few companies do both well. Why? Find out in this post from Jay Baer.

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Comments


Written by zioncampo
824 days ago

This is spot on! Most companies I have seen in the social media space keep on promoting their products/services and don't try to even bother with replying to a tweet or a comment in facebook. Social media serves as a customer relations platform aside from being a place to promote.



Written by WayneLiew
824 days ago

I agree that many brands today are only focusing on either being proactive and reactive with their social media presence. Another factor that may influence where the magic middle is could also be what does the management see as the function of their social media team.

Communicating to the management that a balance is needed for social media rather becoming great channel at either getting leads or sales through promotions or increasing customer satisfaction (funnily, number of complaints attended too is still a common metric) can still be quite hard in many organization these days.



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