BizSugar.com › Online Marketing › Test: mornings may be best for email marketing

Recently marketers tested the timing of email messages and found some interesting results. Since the organization received most online orders during business hours (9 AM - 5 PM), the marketers tested various times of the business day to see what kind of response was received. They sent messages at 9 AM (because users were just getting to work), at 12 PM (because of lunch-hour orders) and at 4 PM (because users were readying to leave for the day). They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons.