BizSugar.com › Online Marketing › Spam, Glitches and Cost: 5 Drawbacks of Email Marketing

Businesses use email marketing as a way to get in touch with their customers and provide them with information. Unlike direct mail, email places the company’s marketing message directly in front of their customer—or so they hope. Email marketing is not perfect, and while it does have a few benefits, it also has its fair share of disadvantages...