BizSugar.com › Online Marketing › Solving Customers' Problems to Create Relationships by Mike Moran

The Web is ushering in a new way of communicating with customers, but instead of the breathless hype of the old days designed to make one sale, we need to solve a customer's problem to create one relationship. If we truly help people, you can be sure that few of them will remember to buy from us. Unfortunately, more and more of our target markets are turned off by the old sales pitches and will look for true help elsewhere. If you grew up with old-style marketing, you might not agree with me, but let me explain.