BizSugar.com › Online Marketing › Small Business Hacks: Lean on Online Influencers for a Free Marketing Campaign

Of course, “free” is a complicated word in the world of business, since time is money and every minute spent on one project is essentially a use of limited resources. But if the goal is to cut costs and still get the word out about your product or service, third-party influencers who are unconnected to the brand are the best bet.