Small business digital marketing: The big ROI debate [video]

Posted by lyceum under Online Marketing
From https://www.youtube.com 3537 days ago
Made Hot by: LimeWood on August 18, 2014 5:46 pm

Five experts debate return on investment for small business digital marketing. This video is part of a one-hour digital marketing debate and Q&A from The Pitch in association with Constant Contact.

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Comments

Written by HeatherStone
3531 days ago

Hi Martin,

This is a very interesting discussion! What has been your experience, not so much in terms of measuring the actual return on the cost of social media marketing in time and money, but in terms of figuring out, say, the kind of content that works the best to draw traffic back to your websites etc?

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Written by lyceum
3530 days ago

Heather: I have a hard time to measuring this during the years. Sian from the Ruby Marketers, said it in a good way; that it is a mix of activities and relation building activities.

The so called viral content could work best (at the moment) to draw traffic, but evergreen content that readers are searching for, will draw traffic over time.

I have got links by some A-blogger and that draw plenty of traffic for a short period of time, e.g., my post on an election in Sweden.

My long-range goal to get a healthy ROI, is to continue to focus on my podcasting interviews, and the new podcast show together with a co-host.

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