Smaller online ads may be more effective than larger counterparts, a new study by Dynamic Logic found.
The study shows that ad shape and placement may be more important than size. Half banners, at 234 x 60, and 180 x 150 rectangles were shown to be more effective than ads that frame the page, like high-profile leaderboards and skyscrapers. It is possible that users no longer see such framing ads because they have developed "banner blindness."
Small Ads More Effective than 'Framing' Ads
Posted by
suzyQ under Online Marketing
From http://www.marketingvox.com 1004 days ago
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