There are many efficient SEO techniques to optimize your business's Web site, and then there are nefarious methods, which not only ruin your reputation and get your site banned from Google but also have legal ramifications.
Avoid SEO practices that rely on tricking search engines and distorting search results. Here's my rule of thumb: If a given technique could be detected by a human doing a "manual review," then it's probably a bad idea.
It's safe to assume that if you try to exploit a hole in the algorithm today, your advantage is going to be temporary. More importantly, you carry a significant risk of having your Web site penalized or banned. The reward, even if there is one—and, in most cases, there isn't—is usually not worth it.
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