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BizSugar.com › Online Marketing › Shock customers: Go ahead, listen to them. It works

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Shock customers: Go ahead, listen to them. It works

Posted by JuliePower under Online Marketing
From http://www.searchmarketinggurus.com 1841 days ago
Made Hot by: on May 12, 2008 10:08 pm

Case study on how to create an online community to spread word of mouth about your products.

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Who Voted for this Story

1. JuliePower
   
2. JohnH
   
3. storyspinner
   
4. bradjennings
   
5. mssux
   
6. OnlineMarketer
   
7. ginalee
   

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Comments

Written by storyspinner
1839 days ago

This was really a great case study, Houlihan's took the fajita's off the menu. They had heard rumblings that customers weren't happy about that. However, it wasn't until they opened their community did they realize they had a "fajita freakout" on their hands. Jen did a really good job at presenting how Houlihan's handled this.

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