BizSugar.com › Online Marketing › Search Engine Marketing: Pros & Cons Of Paid And Organic Search Marketing

By Mike LaLonde

The web stratosphere revolves around search engines. A large part of utilizing the web to grow a successful business, online or off, is driving profitable traffic through search engines. With over 94% of Internet users using search engines to find what they’re looking for, having an effective presence there is vital.

Google has the overwhelming market share of the search engine market, followed by Bing and Yahoo, to represent all the searches any marketer would want to worry about. There are two ways to drive traffic from search engines: organic, and paid.