BizSugar.com › Online Marketing › Sculpting your Site's PageRank Can Help Your Search Engine Rankings

Did you know you can strategically use the "nofollow" attribute on your own pages to improve your search engine rankings on Google?

A site's home page typically accumulates the most PageRank. How you "spend" that PageRank throughout your site—in other words, how you flow your PageRank deeper in your site—is determined primarily by your internal hierarchical linking structure.

So where does "carving a masterpiece" come in to play? It's based on the idea that you have a way to shape how PageRank is distributed across your Web pages via more than simply changing your navigation hierarchy. It relies on a tool, provided by the search engines, called "rel=nofollow." With it, you can send your PageRank flowing through some links, but not others.