Okay, I know what you’re thinking….a major accounting firm runs a forum for folks to attend and increase their knowledge in an area you’re unfamilar with and then comes the big “hey, pick us for your accounting needs” type of come-on, right? Wrong! While I’d admit that was in the back of my mind as a caution a week ago or so when I attended my first ever Next Gen CEO forum, hosted by SB Partners at the Burlington Golf & Country Club, I couldn’t have been more incorrect.

In fact, if there is one thing that sticks out in my mind, it was that there was honestly no “hard sell” of this accounting firm and the pitch that usually follows such a meet-up. For that I was not only pleasantly surprised but comforted by the thought that this Burlington based accounting firm was making it apparent that they were trying to only increase the attendees level of knowledge on the topic that was there for presentation that day – and what a great topic it was too!


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