BizSugar.com › Online Marketing › Quality Versus Quantity - The Content Challenge - Trellis

Retailers can reap the revenue benefits of omni-channel shopping, but only if they know how to attract and connect with these highly desirable consumers. Doing so requires a deep knowledge of how these shoppers behave. It also requires structuring the company to be able to act on these insights. Multi-channel retailers who operate both e-commerce and in-store channels have to take note as digital continues to touch every step of the customer journey. They’re changing the way they think about omni-channel shoppers and what their shopping behavior means for the overall business.