Are you using content marketing to educate consumers about your business OR are you still buying those expensive print ads? Find out why you should be blogging.
Print Ads Run for a Month, Online Content Lives Forever
Posted by ryantaft under Online MarketingFrom http://www.catalystmarketers.com 5216 days ago
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Comments
5216 days ago
Not all target markets want to be educated to make their buying decisions. Doesn't it depend on the target market and knowing what influences their buying decisions?
Also I have yet to see a successful company run a print campaign for 1 month only unless it is for a specific short term promotion and even then it is is used with other media and marketing tactics.
Wayne you can actually measure the effectiveness, although many companies probably do not.
I am a fan of blogging, however blogging like print etc is not done in isolation to drive traffic or sales.
5216 days ago