PPM 001: How Josh Cobb Built His Business With Podcasting

Posted by NewRiseDigital under Online Marketing
From http://podcastpowermarketing.com 3236 days ago

In this episode of the Podcast Power Marketing podcast we’re talking to Josh Cobb from Stepps.Com.Au to find out why he learned how to start a podcast for his business. Stepps is a digital marketing company that focuses on helping real estate professionals market their business successfully.

In this episode Josh reveals:

-How he markets his podcast and gained 25,000 + plays in the first 8 months after launch.

-How he uses podcasting is a successful content marketing and lead generation channel to attract new customers

-How he used the valuable feedback from listeners to drive product creation and iteration when he started the business

-How he covered the cost of podcast production through related industry partnership support

-How using podcasting in his content marketing strategy built his authority and expert status in the industry