BizSugar.com › Online Marketing › Posting more often: Is that really the best way to get around lower organic reach?

The message from Facebook is clear: Pay to Play.
However, some businesses have not taken this message very well. Some have left while others have thought of creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, which means that there will be exceptions.

One of the workarounds social media strategists have recommended is to post more often. At first sight, it makes sense. Since organic reach has fallen, to reach the same number of users, if not more, you have to post more often. But as +Avtar Ram Singh said, this is the very practice that got us to where we are in the first place – the average user receives far too many stories that can be published in their news feed at any one time.

So is posting more often really a practical solution?