BizSugar.com › Online Marketing › Personalisation, Retail and Mobile Apps

The past year has seen a huge rise in the popularity of personalisation marketing, as brands come to realise that there are ever increasing ways of reaching customers through various devices. We’re all aware by now of the meteoric rise of mobile and tablet devices and how differently shoppers tend to behave when using them over desktop. Now, we have the ability to reach shoppers in real time with personalised offers than can be location-based.