Mass marketers love the promise of big data, because it whispers the opportunity of once again making average stuff for average people, of sifting through all the weird to end up with that juicy audience that's just waiting to buy what they've made.
Big data is targeting taken to the highest level of granularity. It grabs your behavior across web sites, across loyalty cards, who knows, across your phone records... the promise of all this grabbing is that marketers will be able to find precisely the right person to reach at the right moment with the right offer.
Perhaps you could just make something awesome instead
Posted by centrifugePR under Online MarketingFrom http://sethgodin.typepad.com 3918 days ago
Made Hot by: Squawk Media on August 6, 2013 2:03 am
Who Voted for this Story
Subscribe
“Martin,
Thank you for your readership and encouragement.
Best...”
“The niches I blog about (blogging/guitar mostly). But that’s not because...”
“Rachel: More power to you! Thanks for sharing!
Best Premises,
Martin...”
“Adam: Which is your favorite niche at the moment?
All the Best,
Martin...”
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
Comments