Online Marketers: Email Beats Search, Display Advertising

Online Marketers: Email Beats Search, Display Advertising Avatar Posted by TimJustus under Online Marketing
From http://www.marketingcharts.com 3044 days ago
Made Hot by: on January 26, 2008 8:32 pm
Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07.

Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Datran Media, citing data from the Direct Marketing Association.



Comments


Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Contributor of the Week Tom Shivers: Capturing Success

Who would have guessed that two decades ago, BizSugar Contributor of the Week Tom Shivers' career dissatisfaction would … More
Editor's Picks

Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!