Online Marketers: Email Beats Search, Display Advertising

Online Marketers: Email Beats Search, Display Advertising Avatar Posted by TimJustus under Online Marketing
From 3711 days ago
Made Hot by: on January 26, 2008 8:32 pm
Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07.

Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Datran Media, citing data from the Direct Marketing Association.


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