Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media's second annual survey of 2,000 online marketing professionals conducted in December '07.
Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Datran Media, citing data from the Direct Marketing Association.
Online Marketers: Email Beats Search, Display Advertising
Posted by
TimJustus under Online Marketing
From http://www.marketingcharts.com 1942 days ago
Made Hot by: on January 26, 2008 3:32 pm
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