BizSugar.com › Online Marketing › Online Marketing Trumps Traditional Marketing for Small Business

Online marketing is a great asset, especially to small businesses that often cannot compete with the traditional marketing efforts of larger businesses in their market. Smaller businesses often have neither the time or resources to spend on television advertisements, or trade shows, or networking events, conferences, seminars and sponsorships. Instead, business consultant Nicole Beachum discusses the more effective approach of developing a digital reach Strategy to help you reach your customers more cheaply and effectively.