Online marketing is a great asset, especially to small businesses that often cannot compete with the traditional marketing efforts of larger businesses in their market. Smaller businesses often have neither the time or resources to spend on television advertisements, or trade shows, or networking events, conferences, seminars and sponsorships. Instead, business consultant Nicole Beachum discusses the more effective approach of developing a digital reach Strategy to help you reach your customers more cheaply and effectively.


Written by HeatherStone
1271 days ago

Hi Nicole,

So nice to meet you! I enjoyed coming across your post on the BizSugar community and couldn't agree more with your conclusion about online marketing. Of course, online marketing does come with costs, mainly in time, and with a very different way of thinking about your business and how you reach out to customers. Thanks for sharing.

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