Okay, you’re working on your site design, and the navigation and how the user is expected to use the site looks pretty easy to use, right? Well, have you tested that user interaction?

Thought not….I’m always surprised at how many clients coming to us have not tested their own site at all. You or your web team developed the user interface, so you know how things work…so what’s the problem? Sigh…the problem is that you know the interface but your users don’t. And they’re the ones who NEED to know the navigation, the forms, the hierarchy….they need to intuitively grasp what needs to be understood to work their way through your site….to arrive at a buying decision…else the site – and all your hard work and effort and cash are lost!







Comments


Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Suzie Poirier @aceconcierge Builds Virtual Partnerships

Growing a business, especially online, requires you to wear many hats. If you focus on all the little things, you can … More
Editor's Picks


It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?